I once ran a workshop at MetaHat on how Product Managers and Product Designers collaborate. From my own experience, I know how critical it is for this collaboration to be strong—and to exist at all. Recently, I came across that old presentation, refined it, and turned it into an article on DOU
Read the article
A few months ago, as part of one of the products scaling on the Kiss My Apps platform, we saw around 40 per cent growth in ARPU — and this was not the result of working with paywalls or experimenting with pricing, but of targeted activation efforts. The story began with a drop in the rebill rate for an authentication product, but in reality, this case study illustrates why growth begins well before monetisation.
Read the article80% of “product designers” aren’t actually product designers.
Why? They either only design or only talk.
In my DOU article, I break down what product design really is and which principles hold up at a scale of 100M+ users.
Design, for me, has always been about the "why" behind the pixels.
I'm Bogdana — a Product Designer who works at the intersection of research, experimentation, and product thinking. I participate in A/B tests, dig into analytics, and use data to validate (or challenge) design decisions. For me, a shipped feature isn't done until I've seen how real users interact with it.
Over the years I've worked across mobile apps, email campaigns, and web products — building design systems, running usability research, and partnering with engineers to ship things that hold up in production.
Outside my main work, I co-founded Product Expedition — a program that helps designers grow from executors into product thinkers, by teaching them to connect their decisions to metrics and growth.
I'm also learning UI vibe coding — exploring how AI-assisted front-end tools are changing the way designers and developers collaborate.
I believe good design is invisible. But its results aren't.
Ready to collaborate?
Let's discuss your project and the best way to move forward
